AI Empowered Conversational Analytics
Kree Govender, Managing Director
South Africa Qlik Master Reseller
In a recent opinion piece, Chatbot Magazine stated that; “Conversational analytics is quickly becoming a primary need for businesses who want to get to know their audience and provide a better user experience. Specific benefits of conversation analysis include sentiment analysis, enhanced social listening and greater personalisation to better meet users’ needs.”
The article lists the benefits of conversational analytics as:
- The ability to single out a target demographic or user
- Record keeping of each interaction on an individual level – this data is essential for retaining users, improving applications and understanding your audience
The Qlik Sense Qlik Insight Bot
Embracing the trend for conversational analytics, the Qlik Insight Bot allows users to talk to their analytics directly – embedded in Qlik Sense, operating through the messaging and collaboration tools users work with every day. As a result, users:
- Are empowered with conversational, natural language analytics insights
- Bridge the gap between conversational and visual analytics
- Drive analytics adoption and increase the value of data
Do Your Analytics Speak Your Language?
Using natural language, the Qlik Insight Bot delivers a convenient, fast and easy way to ask questions. It’s easier to find answers and discover insights, and its self-learning AI makes the system progressively smarter.
Benefits of the Qlik Insight Bot
- Powerful insight generation
- Natural language processing and generation (NLP / NLG)
- Contextual integration with Qlik Sense visual apps
- User-driven alerting for key KPIs
- Sharing and collaboration
- Search and analysis across Qlik Sense apps
- Available through popular collaboration tools
- Voice interaction possible through integration with services such as Alexa
Bridging the Gap
Driven by Qlik’s associative engine, the Qlik Insight Bot gives users the power to ask and answer questions quickly through conversational analytics and enjoy visual discovery when it offers a better path to insight. Qlik confirms that; “unlike standalone NLP analytics products, Qlik Insight Bot is fully integrated with Qlik Sense, allowing users to seamlessly move between conversational and visual analytics.”
Drive Analytics Adoption
The Qlik Insight Bot enables the entire workforce to make better decisions using data, by making it more understandable and more accessible. It drives adoption and increases the value of data by:
- Reaching more users with the right data, wherever and however they work
- Enhancing data literacy and data-driven decision-making at all levels
- Offering more value from data and analytics investments