Higher Ed Growth utilises Qlik to improve delivery of enrolment data
The higher education marketing firm reduces latency and provides near real-time delivery of enrolment data to colleges, universities and contact centre partners.
Qlik, a leader in data analytics, today announced that Higher Ed Growth (HEG), a full-service marketing agency specialising in post-secondary education, has chosen Qlik to analyse millions of rows of education inquiry data.
It’s all-in-one SaaS tool streamlines the inquiry generation process and supports all the needs of an education contact centre. Launched in autumn 2014, the company saw its client list and EduMaximizer integrations more than double. Inquiry data spiked more than 10-fold.
“From the moment EduMaximizer went live, the volume of inquiries pumped through our system exploded,” said Eric Flottmann, Chief Operating Officer of HEG. “It placed pressure on every part of our software package, including our entire data-warehousing model and all of the processes that fuelled it.”
Evidence of the increased growth, HEG was named to the Inc. 5000 list of the fastest-growing companies for three consecutive years following EduMaximizer’s launch. The tool captured vast amounts of enrolment data – one table in the database was 119 million rows alone – and was taking hours to provide analysis. HEG required a business intelligence tool that could handle rapid growth, while reducing latency, errors and strain on production databases.
“We always strive for superior business intelligence and that can’t happen with even hours-stale data,” said Flottmann. “Qlik has placed reports in our hands quicker than anything we’ve used before. We can act faster and provide our clients with actionable insights in near real-time to keep them ahead of the competition.”
It was also important for the company to continue to differentiate themselves from the competition. When EduMaximizer captured mass market share, it presented a unique challenge: HEG was now one of many companies represented by its proprietary software.
“We needed to add value – something we were able to do with Qlik,” added Flottmann. “Qlik was the only provider with both a front-end analytics dashboard and data-warehousing solution. In addition to the ease of a single system, Qlik’s multi-tenancy and dashboard customisation offerings meant we could easily meet the needs of even our most advanced data users.”
HEG’s future plans include the development of Qlik apps for internal stakeholders and the extension of client reporting via third-party data sources, a strength of Qlik’s platform.
“Technology innovators such as Higher Ed Growth are constantly having to update and fine-tune tools and processes to stay at the forefront of the data revolution,” said Mike Saliter, VP, Industry Solutions and Global Accounts for Qlik. “We are pleased HEG has chosen Qlik to meet the growing data needs of the higher education sector, helping schools maintain profitability and reach better student outcomes in a world of heightened expectations.”