By James Hickman, Managing Director, South Africa Qlik Master Reseller
As presented at the Southern Africa Qlik Summit 2018
Data is the foundation of the transformation journey. It is driving the accelerated growth towards a transformed world. However, far too often, data is also the problem – as we witness data warehouses and lakes rapidly transforming into data swamps and graveyards.
According to a report by Gartner, by the end of 2018 90% of the data currently stored will be useless. The lakes continue to grow and become more irrelevant as they become increasingly complex. The key to keeping these lakes relevant is getting insights from the data, so that they can deliver real value.
The world of data is growing and in the last two years we have created more data as a globe than has been created in the history of the planet before that. We have to think about a world that is going to grow continuously. Insights themselves are largely irrelevant if the people that are receiving them are not garnering relevant value from them.
Five Key Areas: Making Data Analytics Relevant
With self-service, customers are empowered to develop a greater understanding of their own data. If a certain set of data isn’t there, they can drop it in. The software can help them make the connections, allowing customers to dabble in the advanced side of analytics and data intelligence.
Guided analytics presents an opportunity for people to learn and grow on their insights journey. If they think through the data in a structured manner, they’re given the chance to approach analytics in a new way, offering greater insights.
This is arguably the most exciting facet of data management today. It allows users to look at data and embed it in the current application. An example of this is when users share in-depth information with partners and customers – easily indicating the value their organisation is delivering back to them.
As the data analytics and business intelligence industry matures, a greater appreciation is fostered for the need to report back. With a little innovation, reporting gives a hands-on experience of how the business operates, drilling down to a data level.
A great opportunity exists to get the use of mobile for data analytics to the same level as other mobile experiences that people are used to. We’re lassoing information with a pen/finger – because it’s cool and intuitive – and it’s the next level in data analytics.