Qlik, a leader in visual analytics, today announced it has been rated the top location intelligence offering in the 2017 Location Intelligence Market Study, part of the Wisdom of Crowds series of research from Dresner Advisory Services.
The market study examines the nature of location intelligence, exploring user sentiment and perceptions, the nature of current implementations, and plans for the future. The report is available for download from http://www.qlik.com/resource-library/dresner-2017-market-study.
According to the report: “With the growth in visualisation and the emergence of Internet of things (IOT), location as a key dimension and maps as a means of displaying and navigating insights have become increasingly important.” In addition, the majority of respondents have a high estimation of the importance of location intelligence in 2017, with more than half (63%) considering the topic to be “critically important” or “very important”. Among 30 topics evaluated in the study, location intelligence is rated above big data and IOT as “hot” by survey respondents.
“We’re in the midst of a profound shift,” said Howard Dresner, founder and Chief Research Officer, Dresner Advisory Services. “The impact of location intelligence is clear and organisations should be thinking about how it can be exploited or expanded to improve customer relationships, markets, assets, and more. We congratulate Qlik on its leadership position.”
“Location intelligence is becoming mainstream and there’s a powerful opportunity to take what’s unique and compelling about it and bring it to life in an easy, fast, and flexible visual analytics platform,” said Anthony Deighton, Qlik CTO and SVP of Products. “Independent analysts and our customers agree that the Qlik GeoAnalytics offering is unmatched in terms of customer experience and overall capabilities. We see ourselves as the leader in this space and will continue to make bold moves in building a modern, cloud-ready platform that can grow with customers on their analytics journey.”
Qlik GeoAnalytics: answering the ‘where’ question
Qlik GeoAnalytics not only extends Qlik’s current mapping capabilities, but also moves its offerings beyond visualisation with support for a broad range of advanced geoanalytic use cases. Using technology that compresses and streams mapping data, both Qlik Sense and QlikView customers now have the ability to expose hidden geographic relationships, offering greater insight, better decisions, and higher ROI.
Users can easily add maps to their apps with automatic geo-data lookup, to reveal crucial spatial information, and then overlay them with different visualisations in order to see the whole story in their data. Users not only can seamlessly drill down into information-dense maps that contain millions of points, but also use Qlik GeoAnalytics cloud-based service to analyse geo-data in combination with non-geo data for use cases such as determining potential store locations, understanding customer distribution of sales by zip code, or calculating supply chain delivery times.
With Qlik’s unique associative model, users can probe all of the possible associations that exist in all of their data, including geospatial context.
In addition, customers can:
* Make better location-related decisions. Many important organisational decisions such as site selection, resource allocations, or delivery times depend on location information. Maps provide visual context that help Qlik customers make correct, informed decisions involving location.
* Improve understanding. With the ability to quickly show cartographic information, users can gain insight into patterns not easily interpreted through tables or charts. Qlik can now also increase data relatability as the map paradigm is a familiar environment to most users.
* Increase productivity. With the ability to instantly supplement location data such as cities and countries with the necessary geo-information, any Qlik user can now add rich, interactive geo-visualisations to their Qlik apps.
Wisdom of Crowds research is based on data collected on usage and deployment trends, products, and vendors. Users in all roles and throughout all industries contributed to provide a complete view of realities, plans, and perceptions of the market.